Paul Bogaards, the longtime head of publicity at Knopf and Pantheon, has been promoted to deputy publisher of the two Penguin Random House imprints. As a result, Bogaards will assume the additional responsibility of overseeing marketing for both units.
The announcement was made in a memo to Knopf Doubleday Publishing Group employees from Tony Chirico, president of the division, on Monday. Bogaards will report to Chirico.
Noting in his memo that Bogaards has been part of the Knopf publishing department for 30 years, Chirico wrote that “there is no one more qualified or more accomplished to direct our marketing and publicity activities than Paul.” Chirico called Bogaards “creative, decisive, and strategic,” adding that his publicity campaigns have “yielded enormous and lasting results” for Knopf authors.
Among the publicity programs Bogaards has directed are campaigns for Kazuo Ishiguro’s The Remains of the Day, Donna Tartt’s The Secret History, Michael Crichton’s Jurassic Park, Katharine Hepburn’s Me, Bill Clinton’s My Life, Nora Ephron’s I Feel Bad About My Neck, Cormac McCarthy’s The Road, Joan Didion’s The Year of Magical Thinking, Andre Agassi’s Open, Stieg Larsson’s Millennium series of novels, Sheryl Sandberg’s Lean In, John Carreyrou’s Bad Blood, and Robert Caro’s continuing biography of LBJ.
As a result of Bogaards's promotion, Chris Gillespie, senior v-p and associate publisher of Knopf and Pantheon, will report to Bogaards.