Scholastic has appointed Sasha Quinton president of the publisher’s book fair business, effective January 1. She succeeds Alan Boyko, who had announced his plans to retire at the end of 2019. Quinton has also been named an executive v-p of Scholastic, and will report to company chairman Dick Robinson.
Her appointment comes after a short stay at Barnes & Noble, where she took over as v-p and general merchandise manager for bookstores in late March. Quinton's hiring preceding the acquisition of B&N by Elliott Advisors and the subsequent appointment of James Daunt as CEO.
Prior to moving to B&N, Quinton spent nine years at ReaderLink, where she was senior v-p of marketing and procurement. She got her start in the book business at Books Are Fun in 2002.
"Sasha is a proven leader with an impressive track record in the publishing industry who shares our Scholastic commitment to literacy as the pathway for children to grow and learn," Robinson said in a statement. "We believe her instinct for finding and marketing books that captivate young readers, deep expertise in retail and merchandising, and proven operational acumen make her the ideal candidate to lead Scholastic Book Fairs.”