Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to "restructure the team’s core functions of marketing, metadata, data analysis, and web development," Macmillan CEO Don Weisberg announced in a statement on Tuesday.
Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy, reporting to Jon Yaged, the newly-named president of Macmillan's trade division. Cara Chirichella, v-p of digital marketing and technology, and Jacob Fanning, senior director of email marketing and CRM, will now report to Gilbert, and executive assistant Patricia Rivera will continue to report to her as well. The executive v-p of marketing and consumer strategy position has been eliminated as part of these moves, and as a result, Jeff Carroll will leave the company.
In his statement, Weisberg said that the new structure "more closely aligns central marketing with the publishers and will facilitate sharing of market information and best practices across the company," noting that, in her new role, Gilbert and her team will "identify tools, resources, and information that can be leveraged by each publisher as part of their marketing efforts, with a particular focus on discoverability of our books and engaging with communities and influencers." He added: "each publisher will continue to be responsible for marketing their titles.
In addition, Hillary Scarbrough has been promoted to v-p of business systems, and will continue to report to Dan Schwartz, CFO of U.S. trade and shared services. Scarbrough will continue to manage Biblio and ONIX, and will also oversee all systems and processes that support the lifecycle of metadata for Macmillan. "A unified metadata team will allow for stronger publisher support and will allow the team to more easily spot and capitalize on key metadata insights," Weisberg said. Newly reporting to Scarbrough is Clark Fife, senior director of metadata services.
In Macmillan's trade finance team, Jason Arvelo, v-p of data science and analytics, will report to Cameron Ackroyd, senior v-p of trade finance and analytics. To consolidate Macmillan's web development teams, Rob Guttman, v-p of platform development, will now directly oversee Pritpaul Bains, manager of marketing technology operations, and Sara Wentworth, designer and front-end developer.