Andrew Beckman, v-p, publisher, and editorial director of Timber Press, an imprint of Workman Publishing, will retire on December 16. He will be succeeded by Kathryn Juergens, currently the imprint’s associate publisher and director of marketing and publicity. Juergens assumes her new role as v-p and publisher effective December 19 and will report to senior v-p and Workman publisher Dan Reynolds.
“Kathryn has been a true partner in working to expand Timber’s focus beyond gardening and horticulture. Particularly during her role as AP, she helped increase sales year over year," Reynolds said in a statement. "She also led the effort to modernize Timber’s website and consumer marketing efforts to build on Timber’s long tradition of direct-to-consumer sales.”
Juergens joined Timber in 2005 as trade sales coordinator. She served as marketing manager from 2010 to 2014, director of marketing and publicity from 2015 to2022, and associate publisher from 2017 to 2022. Notably, she was responsible for the marketing and publicity campaign for Nature’s Best Hope, which was Timber’s first New York Times bestseller.
Katlynn Nicolls has been promoted to associate director of publicity, and Brian Ridder has been promoted to associate director of marketing; both will continue to report directly to Juergens. Timber will begin seeking an editorial director immediately.