Barnes & Noble CEO James Daunt has announced plans to "revitalize" the company's membership base with a new Premium Membership and free B&N Rewards loyalty programs. In an April 19 release, Daunt said the company's new membership programs will provide much more value to their customers.

Premium Membership maintains a 10% discount in B&N stores, with a 10% discount on purchases on and a new spend-and-save reward on all shopping. As part of the membership, members earn one stamp for every $10 spent. For every 10 stamps, customers receives a $5 reward.

“As well as the 10% discount and new spend-and-save rewards, we will be devoting our energies to creating additional offers for our members," said Daunt. "As booksellers, we will make these ever more personalized, sharing our knowledge and enthusiasm for books with our customers. It is a very exciting new direction for Barnes & Noble.”

Additionally, Premium members will receive drink upgrades in B&N Cafes and a yearly free canvas tote, among other member-only benefits, including free standard shipping. Cost for Premium Members is $39.99 annually.

Barnes & Noble's free to enroll B&N Rewards program gives customers a spend-and-save reward on all shopping. One stamp is earned for every $10 spent, for every 10 stamps customers receives a $5 reward.

“The addition of a free loyalty program has been enthusiastically received in the trial phase of its launch,” said Shannon DeVito, senior director of Books for B&N. “We now have levels of the program fit for all our customers.”

The company has recently reported a resurgence in sales, buoyed by a demand for print books.