Random House is extending its accelerated free shipping program until March 2. Launched by Random during the holiday selling season, the program, dubbed the “2-Day-Transit Program,” was set to expire January 12, but the positive feedback from booksellers, as well as increased sales, prompted Random to extend the program.

“We are so pleased with the overwhelmingly appreciative response we are getting from independent booksellers nationwide to our 2-Day-Transit shipping initiative. Every day has brought more e-mails from customers telling us how our program enabled them, in an exceptionally busy holiday season, to respond more quickly to customer demand, and to have the right amount of Random House books in the right places at the right times," said Madeline McIntosh, president, sales, operations, and digital at Random.

Under the program, bookseller orders for Random’s. children’s and adult hardcovers, physical audios, trade and mass market paperbacks received by 3:00p.m. EST will leave the publisher’s Maryland or Indiana distribution centers no later than the next business day and ship door-to-door in two business days or less to independent booksellers across the country. Random picks up the cost.