As the major publishers look for more efficient ways to use their marketing and sales teams in a rapidly changing marketplace, the Hachette Book Group has appointed Evan Schnittman to the newly created role of executive v-p, chief marketing and sales officer. According to HBG, Schnittman will lead HBG’s marketing and sales for all divisions of the company. He will start May 7.

A 25 year publishing veteran, Schnittman has served as managing director, group sales and marketing, print & digital at Bloomsbury Publishing since July 2010 and prior to that position he spent eight years at Oxford University Press in a variety of roles, ultimately as v-p global corporate and business development. Schnittman is also a sought after speaker at industry events for his views on the convergence of print and digital in the book world.

In his new role, Schnittman will be responsible for the sales and marketing direction for HBG and will integrate and oversee HBG’s sales management (digital and physical), marketing communications (Business to Business as well as consumer websites), advertising and promotions, and the market research and analytics groups. In October, HBG cut 11 positions in its sales and marketing operations. In a statement, Schnittman said he is excited “to be given the opportunity to further integrate print and digital sales and marketing at Hachette Book Group.”

In his statement, David Young, CEO of Hachette Book Group, said, “I’m extremely pleased to welcome Evan Schnittman to Hachette Book Group. He brings great marketing and sales experience to his new role, and has worked at the intersection of technology and content for much of his career – expertise that is so valuable in today’s fast evolving marketplace for books. The publishing world has been thoroughly transformed by digital, and I am excited that someone of Evan’s caliber and track record is joining HBG as it pushes forward with new systems and innovations.”