Spiritual and self-help publisher Hay House has started a community-driven site for bloggers called BookNook. The site is intended to encourage discussion about Hay House's titles. Specifically, Hay House will give bloggers who provide reviews of the house's titles free books. The publisher added that Hay House will also provide bloggers with potential traffic boosts.
Speaking of the potential to push traffic to those who join and participate in BookNook, Hay House said it has a database of 2 million e-mail names, and reach to its users across multiple social media platforms. Gail Gonzalez, director of marketing at Hay House, said the program benefits both the publisher and its customers. She added: "We appreciate that reviewers start conversations, online and off, not just about our products, but all that Hay House stands for and how we fit into their lives." Gonzalez noted that there will be specific promotions rolled into the site, such as invitations to Hay House events and opportunities to live blog for the company.