Dropping Acid: The Reflux Diet Cookbook & Cure has been a steady seller since it was first released in September 2010 by a company formed by Dr. Jamie Koufman, a leading laryngologists who is also one of the leading authorities on the causes and prevention of acid reflux. After Dr. Koufman was featured on a October 5 Dr. Oz Show dedicated to acid reflux, the book had its best week of sales in the week ended October 14. At outlets tracked by Nielsen BookScan, Dropping Acid sold nearly 3,600 copies, making it #23 on the hardcover nonfiction list. Since its publication two years ago by Reflux Cookbooks LLC, Dropping Acid has sold approximately 27,000 copies at BookScan outlets. The title, distributed by Midpoint Trade, is also available as an e-book.