According to Nielsen BookScan, Paula Broadwell's All In sold 74 copies for the week ending November 11. The Petraeus affair story broke on Friday, November 9, meaning the sales are only representative for the first few days after the news hit. The book, published by Penguin Press in January, will be released in paperback on November 21. (Penguin pushed up the publication date of this edition, which was originally scheduled for December 24.) To date, the hardcover has sold 22,000 copies. The current week's sales were triple the week previous.

PW reported November 14 that Simon & Schuster was bumping up another Petraeus book, Fred Kaplan's The Insurgents, to January 15.