After signing Rachael Ray away from Clarkson Potter in 2010, Atria Publishing has given the bestselling cookbook author her own imprint, Rachael Ray Books. The new imprint will publish two to three books annually “from people Ray has met and wishes to mentor,” according to the Atria release.

The imprint’s first book, set for September, is Beating the Lunch Box Blues by Associated Press food editor J.M. Hirsch. The book will offer hundreds of quick ideas for packed lunches for kids and adults, each illustrated with four-color photos. The second title, Fake and Bake by executive pastry chef Heather Bertinetti, will be released in October. Each title will include a foreword from Ray.

“This is an exciting partnership between Atria and Rachael Ray, and we look forward to bringing new talents to the public,” says Judith Curr, president of the Atria Publishing Group. Ray’s two most recent books from Atria, The Book of Burger and My Year in Meals, both have become bestsellers.