Scott Schulman, a former Dow Jones executive, has been named president of Rodale. Schulman, who will start at the media company on October 28, will be reporting directly to chairman and CEO, Maria Rodale.

In a release about Schulman's hire, Rodale said he will be tasked with "developing strategy and revenue growth for the company’s multi-platform portfolio of world-class brands," which include, among other things, its magazines (like Men's Health and Runner's World) and its books division.

Schulman's hire comes on the heels of a number of changes at Rodale; former Men's Health editor-in-chief David Zinczenko left the company in November 2012, leaving a leadership vacuum for both the magazine and books division. Then, in February 2013, the company hired one-time Zola Books executive Mary Ann Naples to run its books division. With Schulman's hire, the executive re-jiggering seems largely complete.

A 13-year veteran of Dow Jones, Schulman's last position at the company was as head of the corporate markets group. Speaking to Schulman's hire, Maria Rodale said: "Scott is the right president at the right time for our company. He not only understands the business of digital content, but also is comfortable and adept at making the bold moves necessary to significantly drive revenue and profitability."