Travel media company Lonely Planet will be launching a U.S. edition of Lonely Planet Magazine. The inaugural issue of the magazine, to be a quarterly, will be available in print and digital beginning September 2, circulated to 450,000.
In the magazine, Lonely Planet travel experts will, per the company, offer "fresh ideas, practical tips and advice, essential information and stunning photography."
The magazine will be edited by Lauren Finney, who most recently served as senior editor for Niche Media, parent company of Gotham, Hamptons and Ocean Drive.
“I’m excited to be a part of Lonely Planet’s dynamic, growing business, and to have the opportunity to offer our active U.S. traveler community the inspiration to not just dream, but go,” said Finney.
“We’re eager to expand on our successful international magazine portfolio here in the US,” said Piers Pickard, managing director of publishing for Lonely Planet. “We’re thrilled to have someone with Lauren’s diverse background and magazine industry knowledge at the helm, who will bring readers our award-winning travel information in a fresh, new way and allow our advertisers to connect their brands with our vibrant US travel audience.”
Lonely Planet Magazine will be based out of Lonely Planet’s headquarters near Nashville, Tenn.