Globe Pequot Press COO Jim Joseph, who assumed Scott Watrous’s duties after his departure last month as president and publisher, has been officially named president. The 11-year company veteran said that he intends to concentrate on GPP’s core strengths. The Guilford, Conn.-based press is a leading publisher of outdoor recreation and travel.

“It’s an honor to take the lead in this great organization, and to refocus it on the core businesses that we are known for and that continue to differentiate us from our competitors,” said Joseph, who has already begun to make his mark on staffing. He promoted Lawrence Dorfman to v-p of sales. Dorfman, who left GPP in 2005 for a position at Abrams, returned to the company earlier this year as executive director of national accounts.

As part of the refocusing, 14 people were laid off across various departments at the beginning of August and the company is scaling back its list. It will publish 375 titles in 2010, down from 450 in 2009.