The campaign, which PRH is running through its @PenguinRandomHouse Instagram account, will see the publisher post quotes from books that have been challenged or banned. Social media users who repost PRH's posts or tag other users and comment with the hashtags #BannedBooksWeek and #Sweepstakes will be entered into a sweepstake. For every entry up to the 5,000th, the publisher will donate a book to We Need Diverse Books.
"Supporting free speech and diverse voices is at the core of what we do as Penguin Random House," PRH U.S. CEO Madeline McIntosh said in a statement. "We are committed to continuing our longstanding support of Banned Books Week and this year’s theme, ‘Banning Books Silences Stories,’ to raise awareness of the rising tide of censorship and the importance of ensuring all voices are not just heard and read, but also celebrated."
Concurrently, Random House Children's Books will hold its own sweepstakes for Property of the Rebel Librarian by Allison Varnes, in addition to a sweepstakes held with the Out of Print Bad Books Collection for parents to win a prize pack of middle-grade titles, as well as for teen readers to win a prize pack of YA books through Underlined.