Knopf Doubleday has announced the implementation of a new departmental structure. Senior v-p and director of integrated marketing strategy Kristin L. Fassler said that the change is intended to augment the skills of the marketing team and help them reach the widest possible audience of readers.

Among these changes, each imprint will have its own dedicated marketing director and team that will report to Fassler. The imprints will be supported by Knopf’s new marketing operations group, who, among many services, will provide resources for promoting their frontlist and backlist.

Lauren Weber has been newly promoted to director of marketing for Doubleday and will continue to oversee the imprint’s social media strategy and implement campaigns for its biggest titles. Erin Merlo, Lindsay Mandel and a soon-to-be-hired marketing manager will report directly to her, while John Pitts will continue to work with Fassler on Doubleday titles.

Jess Deitcher, in her newly promoted role as director of marketing for Vintage Anchor, will be in charge of the team spearheading Vintage Anchor original titles and the imprint’s social platforms, with Alexa Thompson and Annie Locke reporting to her.

Meanwhile, the Knopf Pantheon Schocken marketing teams, which include Julianne Clancy, Sara Eagle, Emily Murphy, Morgan Fenton, and Matthew Sciarappa, will all report to a soon-to-be-hired marketing director.

Within the supporting marketing operations team:

Judy Jacoby, in her new divisional role as v-p and director of creative marketing and advertising services, will be responsible for campaigns across the entire group. Katie Burns, director of creative marketing and advertising, will report to Jacoby and lead the design team, which includes Elizabeth Capreol, Charlotte Tegan, Grace Bak, Jaclyn Lalli, and Sushil Reshamwala. Irena Vukov-Kendes will leave the company after assisting with the transition.

Laura Crisp, newly promoted to executive director of marketing operations, will be in charge of overseeing metadata, copy, online optimization, and pricing. Jennifer Olsen, senior director of metadata & copy, as well as Danielle Zablocki will report directly to Crisp.

Christine Hung, transitioning from the consumer marketing & development group to her new role as executive director of audience development, will lead a new team in charge of multicultural marketing, backlist growth, platform development, and consumer insights. Her reports include Laura Chamberlain, Daniela Ayuso, Hannah Engler, and Paige Smith, as well as Makenna Thomas who continues to report to Smith.

Beth Meister, v-p and executive director of sales management & planning, will be working across the division, representing Knopf on all corporate initiatives to provide greater and more efficient support to their sales colleagues. Tyler Goodson will continue to report to Meister.

Fassler said in a statement: “All of us recognize the utility of consumer insights and data when it comes to connecting to and engaging with readers. Our new structure will allow us to seize on this data and identify marketplace opportunities for our authors and their books, to pivot campaigns when necessary, to market in real time, to refine online optimization and title discovery, and to strengthen communities for our books and authors via our growing social platforms."