In a note to employees, Penguin Publishing Group president Allison Dobson announced a series of changes that will see the creation of separate marketing and publicity teams for Riverhead and Viking and a realignment of the Viking Penguin publicity department.
Under the reorganization Jynne Dilling Martin has been promoted to v-p and deputy publisher of Riverhead, overseeing both Riverhead’s publicity and marketing teams, and continuing to report to Geoff Kloske, Riverhead president and publisher. Newly reporting to Martin is Ashley Sutton, director of marketing at Riverhead. Continuing to report to Sutton—and now focusing exclusively on Riverhead books—are Nora Alice Demick and Kasey Feather. Tasha Harris will also join the team.
The realignment will also see Kate Stark, Penguin senior v-p and associate publisher, focus her efforts on the Viking and Penguin lists, with, Dobson wrote, “equal emphasis on breaking out frontlist successes at Viking, Pamela Dorman Books, Penguin Life, and the Open Field, as well as maximizing backlist opportunities at Penguin Books and Penguin Classics.” Mary Stone, director of marketing, will continue to report to Stark, and will lead a marketing team that is now focused exclusively on Viking Penguin. Stark will now report to Brian Tart, president and publisher of Viking Penguin.
On the publicity side, the Viking Penguin publicity department will be shifted “to concentrate on the expanding and distinct categories of the Viking Penguin list, in particular, commercial and literary fiction, as well as inspiration, wellness and high-profile nonfiction,” Dobson wrote. With the change, Rebecca Marsh has been promoted to director of publicity for Viking Penguin, while Sara Leonard has been promoted to publicist for Viking Penguin.
As a result of the realignment, director of publicity Louise Braverman will leave the company.