The new lifestyle imprint formed by HarperCollins following its acquisition of the trade division of Houghton Mifflin Harcourt will be called Harvest. As previously announced by HC, the imprint will be part of the William Morrow group and will be led by Morrow v-p and editorial director Deb Brody, who had been v-p and publisher for HMH Adult Trade and moved to HC following its purchase of the trade group.

Harvest will focus on publishing books in the food, health, and wellness spaces, and many former HMH lifestyle titles will now be published under Harvest imprimatur, including books by Joanne Chang, Tim Ferriss, BJ Fogg, Sara Gottfried, Dorie Greenspan, Pati Jinich, Priya Krishna, Maangchi, Andrew Rea, Todd Richards, Mike Solomonov, and Trisha Yearwood. Harvest will also house such brands as Betty Crocker, Instant Brands, Mark Bittman’s How to Cook Everything, Martha Stewart, and The Whole30.

Harvest plans to publish 40 titles annually. Forthcoming titles on the Harvest list include Enough Already by Valerie Bertinelli; Listen to Your Vegetables by Sarah Greueneberg; Feed These People by Jen Hatmaker; Move the Body, Heal the Mind by Jennifer Heisz; Savory Baking by Erin McDowell; The Art of the Chicken by Jacques Pépin; Dear Body by Brittany Williams, and Go Gently by Bonnie Wright.

Morrow will begin phasing in the new name immediately. Enough Already by Valerie Bertinelli, for instance, goes on sale January 18 and while the Mariner name appears on the jacket, it is now identified as a Harvest book on the HC website and retailer pages. Backlist titles will be updated with the Harvest name and logo on a rolling basis. The Harvest logo is still currently being designed and will be unveiled soon.

In addition to Brody, the full Harvest editorial team includes executive editor Sarah Pelz; senior editor Stephanie Fletcher; editor Sarah Kwak; and editorial assistants Emma Peters and Jacqueline Quirk. Marketing and publicity will be led by senior marketing director Andrea DeWerd and senior publicity director Anwesha Basu.

“Harvest evokes abundance, community, celebration, and potential—qualities that perfectly embody our list," said Brody in a statement. "It also reimagines a Houghton Mifflin Harcourt legacy brand, and is a nod to our storied history while looking toward the future. With this new imprint, we will continue to grow our authors and cultivate their books."