The Quarto Group will launch Kaddo, a new gift imprint, in fall 2023. Sarah Batten, editorial director for gift at Laurence King Publishing, is joining the company on September 20 as Kaddo's publisher.

Kaddo, Quarto said, will produce a “combination of merchandised backlist from across Quarto’s many best-selling imprints alongside "fun, new, original content” for both the adult and children’s markets. Kaddo is expected to release 20 products a year.

During her 13 years at Laurence King, Batten oversaw such projects Do You Look Like Your Dog?, Tattoo Tarot, and The World of Jane Austen, and inked partnerships with brands including the Royal Botanic Gardens at Kew and Agatha Christie Limited.

“I am absolutely delighted to have Sarah join Quarto,” Alison Goff, Quarto Group CEO, said in a statement. “Sarah is one of the most creative editors in the Gift Product area and has extensive experience in producing highly innovative content in engaging formats. Her skills and experience will be a huge asset to Quarto and I am looking forward to seeing the Kaddo imprint flourish.”