The NYU School of Professional Studies’ Center for Publishing and Applied Liberal Arts has exclusively announced to PW that it will launch a new international executive education program for mid-to-senior-level book professionals in 2024.
The NYU Advanced Publishing Institute (NYU API) will be a five-day course, held on NYU’s campus, that’s designed to sharpen the leadership skills of participants in a publishing environment that has “evolved dramatically in the past years,” said Tina Weiner, NYU API director. “We intend to keep the curriculum fresh with ongoing conversations with thought leaders throughout the industry.”
The course will include discussions on diversity, hybrid workspaces, marketing, sales, editorial processes, the use of AI, and the threat of book bans. “AI, especially ChatGPT, is changing our world for better and worse,” Weiner said. “We are particularly interested in exploring how it is affecting SEO, content marketing, jobs, copyright, and the spread of books written by ChatGPT.”
The new course is a follow-up to the previously popular Yale Publishing Course, which ran from 2010 to 2019. Weiner, the founder and director of the Yale course, aims for participants to come away with renewed energy, knowledge, and skills that they can immediately use in their careers. “We feel it is essential for publishing professionals to have an opportunity to step away from their own organizations and particular silos and consider the publishing landscape from a broader perspective,” she said.
Since the Yale program held its last class, the publishing world has changed, said Andrea Chambers, associate dean of NYU SPS PALA. “We are committed to updating the content, the focus, and the speakers to reflect today’s publishing landscape. A major goal will be figuring out how to prompt those attending to think innovatively and inspire their teams to do so as well.”
The new course will accommodate about 65 participants. Additional information about the program and a registration form is available on the NYU SPS PALA website. “We are looking to those making a difference, shaking up the mold, and providing new and different solutions,” Chambers said.