Simon Element has launched a new business imprint, Simon Acumen. Simon Element v-p and publisher Richard Rhorer and executive editor Stephanie Hitchcock will lead the imprint, and Kimberly Meilun has joined the team as an editor from the Hachette Book Group imprint PublicAffairs.

Simon Acumen aims to publish 15–20 books a year, the publisher said. It added that the imprint's focus is on publishing "books that help readers navigate the dynamic world of work," written by "thought leaders, innovators, academics, journalists, and professionally curious people who blend theory and practice to provide fresh insights and practical pathways for readers to adapt, learn, and grow as they pursue their professional ambitions."

The imprint will debut with Cryptomania by Time tech reporter Andrew Chow, which is slated for publication on August 6. Other forthcoming titles include Anchored by Wharton professor Matthew Bidwell, Leadership Pivot by Pam Manfredo Curtis, Level Up by John Richardson and Attia Qureshi, First Generation Corporate by Dartmouth professor Gail Ayala Taylor, and Power in Numbers by Jamie Trull.

“Our company has always been an enthusiastic publisher of business books, from Dale Carnegie and Stephen Covey to Peter Lynch and Ray Dalio,” Simon & Schuster president and CEO, Jonathan Karp, said in a statement. “But we want to underscore our commitment to being a leader in this category by devoting even more resources to an imprint that’s in perpetual conversation with the authors and readers of business books.”

Rohrer added: “Now is the ideal moment to launch a new imprint dedicated to business books Advances in technology and the seismic shifts in our culture in recent years have accelerated the pace of change in the ways we work and what we expect from our careers. Readers want books to help them find success and purpose in their professional lives.”