DK has launched a new imprint, DK Red, focused on “lifestyle publishing and narrative nonfiction that will enrich the lives of readers and inspire them to live bigger lives,” the publisher said. The imprint was announced at DK’s 50th anniversary party, held at the British Academy of Film and Television Arts in London on June 18.

The imprint will be based in the U.K., but will publish books globally, including in the U.S. It is part of DK Living, the company’s newly renamed adult division, which is overseen by managing director Liz Gough and is home to three lists: Knowledge, which comprises reference titles; Travel; and Life, comprising lifestyle and gardening titles. A search for a publishing director to lead DK Red, alongside the rest of the Life list, is ongoing.

DK Red's first list will be published in spring 2025. Books on the slate include chef Asma Khan’s Flavor’s, for March; neuroscientist Rachel Barr’s How to Make Your Brain Your Best Friend, for April; and Julius Fiedler’s Naturally Vegan, in May.

“From cooking and travel to health and wellbeing and beyond, DK Red will enable us to continue to expand our portfolio, invest in more talent, and dive headlong into new areas to reach more readers around the world,” Gough said in a statement.