The Ingram Content Group today announced a collaboration with OptiQly, a marketing technology and services startup led by former Bloomsbury and Hachette executive Evan Schnittman.
Under the deal, the OptiQly service will be available as a subscription within CoreSource, Ingram’s digital asset management and distribution platform, beginning with clients of Ingram’s distribution divisions--Ingram Publisher Services, Perseus Distribution, Publisher’s Group West and Consortium Book Sales and Distribution. In addition, Ingram clients can also subscribe to the full OptiQly platform at a discount.
OptiQly is currently in private beta, and will launch later this month. Publishers interested in using the OptiQly platform should contact their Ingram representative for more information.
OptiQly provides predictive analytics, analyzing and interpreting dozens of signals and ranking factors that impact sales performance at online retailers, such as Amazon, yielding insights on how to optimize products for discovery and sale, and how to reach more consumers.
In a release, OptiQly CEO Evan Schnittman, said Ingram was an ideal commercial partner.
“Our easy to understand analytics will allow publishers to determine how well a title is positioned for sale online by assessing web and social demand, discovery and likelihood of conversion,” Schnittman said. “Ingram’s tools and services provide access to thousands of publishers who can act on that information. It’s a powerful combination.”
Margaret Harrison, director of data services at Ingram, said that pairing OptiQly’s analytics with the CoreSource platform will help publishers “eliminate the guesswork of title marketing” and get better results. “Prescriptive analytics provide the next level of data insights to connect publishers to readers.”