Proverbs 31 Ministries president Lysa TerKeurst took three spots on our Religion Nonfiction bestsellers list in January. Finding I Am - Bible Study Book debuted at #10 after TerKeurst promoted it to her nearly 500k combined followers on Instagram and Twitter.
A “Seven Days of Giveaways” contest led up to the publication and featured an iPad, a canvas print, a trip for two to Israel, and more. Copies of the book, which was published by LifeWay, were displayed prominently in LifeWay Christian stores around the U.S., and TerKeurst is hosting a free online Bible study guide to Finding I Am from Jan. 23- Feb. 24.
Uninvited, TerKeurst’s’ 2016 how-to on “living loved,” moved up two slots from last month to #2, while its study guide companion ranked #9 after falling off the list last month.
Sarah Young's second 365-day devotional, Jesus Always, stayed #1 for the third consecutive month, while her first yearlong devotional from 2004, Jesus Calling, moved up seven spots from last month to #3.
Two versions of The Shack by Wm. Paul Young ranked on our Religion Fiction list at #1 and #3 as interest in the upcoming film adaptation continues. The movie, which stars Octavia Spencer, Tim McGraw, and Sam Worthington, hits theaters on March 3.
Colleen Coble’s latest suspense novel, Because You’re Mine, debuted at #7 after a pre-order incentive that included a PDF preview of the book and a branded blanket for the first 100 buyers to submit receipts. Other promotions included a Goodreads giveaway, a book signing at ALA Midwinter, and print and digital ad buys.