Divine Direction: 7 Decisions That Will Change Your Life by Craig Groeschel debuted at #1 on our February Religion Nonfiction List after publisher Zondervan offered a special pre-order incentive where readers could set their own price for the book. There was a base $5 price point, and the deal ran from January 23 to February 6. Further, Groeschel offered two copies of the book for $10 at each of his 26 Life.Church campuses during the month of February.
Deepak Chopra's latest title, You Are the Universe, written with physicist Menas Kafatos, debuted at #5 on our Religion Nonfiction List. The book was promoted through giveaways on social media—Chopra has over five million followers on Twitter, Facebook, and Instagram combined—as well as with a print and digital advertising campaign with media companies such as The New York Times, Fortune magazine, National Geographic, Nautilus, and Huffington Post.
Also new at #6 is Nothing to Prove by Jennie Allen. The book is her first since starting the Christian women's conference, IF: Gathering, which took place Feb. 3-4—the weekend following the book's publication. Marketing and publicity for Nothing to Prove also included print advertisements in Christian and secular media outlets, Facebook and Twitter giveaways, an eight-city book tour, and promotion at additional conferences such as Catalyst and the International Christian Retailing Show (ICRS).
Two new Amish titles debuted on our Religion Fiction List in February. The first book is Wanda Brunstetter's new Amish Cooking series, The Seekers, landing at #4 after the publisher placed print ads in Amish tourist and Christian women's magazines. The publisher also did a Billboard promotion in Amish tourist areas including Pennsylvania, Ohio, and Indiana. Secondly, Amish novelists Beth Wiseman, Amy Clipston, Kathleen Fuller, Ruth Reid came in at #7 with An Amish Home: Four Novellas.