HarperCollins Christian Publishing (HCCP) is making moves to expand its presence in Spanish Bible publishing through its Grupo Nelson and Editorial Vida imprints. The new initiative includes growing Spanish language product while also increasing distribution and awareness of the NVI (Nueva Versión Internacional) Bible, which is the Spanish translation of the NIV (New International Version) Bible.

David Coyotl, formerly marketing director at HCCP’s Bible and reference department, has been promoted to associate publisher, Spanish Bibles, and will lead the new publishing program. He will be responsible for product acquisition and development, as well as growing the Bible business through translation adoption, units, and revenue.

“Since the formation of HCCP in 2012, this is the most concentrated effort we have ever put into action around Spanish Bible product,” said Coyotl in a statement. “It is exciting to be able to create new ways to draw the Latino readers towards Jesus Christ.”

HCCP, which houses Bible publishers Thomas Nelson and Zondervan, also expects to add staff members to its Spanish Bibles imprint in marketing and editorial management.