Jennifer Rothschild, who has written several books on how to think and talk positively about yourself, debuted on PW’s Religion Nonfiction Bestsellers list at # 3 with the newly-released Me, Myself, and Lies: What to Say When You Talk to Yourself. The book, which includes insight on self-talk from popular authors such as Lysa TerKeurst and Stormie Omartian, is being used for an online Bible study hosted by Proverbs 31—the women’s ministry led by TerKeurst—from June 12 to July 14. The publisher also got the word out about the book through a launch team that shared blog posts, reviews, and photos about the title, ad placement on Facebook, a book trailer, and pre-order incentives such as merchandise coupons, free audiobook access, and a printable “10 Truths for Every Woman’s Thought Closet.”
Published in time for Father’s Day this year, The Good That Men Can Do by D. Todd Christofferson took #7 on the Religion Nonfiction chart. The short gift book features inspirational quotes about fatherhood and full-page photographs. Latter-day Saint publisher Deseret Book, which owns a chain of LDS bookstores in the Western U.S., promoted The Good That Men Can Do in stores as well as on social media, while print ads were placed in LDS Living Magazine.
On our Religion Fiction Bestsellers list, Karen Kingsbury came in at #1 with Love Story, the latest installment to her bestselling Baxter Family series. Marketing and publicity for the book included the author’s appearance on the Today show with Kathie Lee Gifford and Hoda Kotb on June 20 as well as radio interviews on The Drew Marshall Show, Faith Radio, and more. Further, Kingsbury went on tour with Compassion International, a Christian humanitarian organization, around the book’s launch.