Rachel Hollis, a motivational speaker and the founder of lifestyle website TheChicSite.com, tops our June Religion Nonfiction Bestsellers list with Girl, Wash Your Face. The self-help book, which initially debuted at #3 on our list in February, was available at a 15% discount at Target using the retailer’s app from June 20-25. The sales spike also coincided with the release of her cookbook, Real Life Dinners, as well as the announcement of her documentary on the empowerment of women, Made for More.
Bob Goff’s Everybody, Always, a mainstay on PW’s Religion Nonfiction list since its publication in April, fell from the top spot to #2 in June, while its 2012 predecessor, Love Does, moved up four slots in the month to #6. Additional self-help books by Maria Shriver and Max Lucado came in at #4 and #7, respectively.
New to the list, Inspired by Rachel Held Evans, debuted at #9. Marketing and publicity for the book, which PW called “a graceful balance between challenging fundamentalist readings of the Bible and opposing outright dismissal of biblical tales,” included an early cover reveal, galley giveaways, and Facebook video ads as well as Facebook Live events. Media coverage included mainstream and Christian outlets such as PW, America Magazine, and Jen Hatmaker’s For the Love podcast.
Karen Kingsbury’s latest installment to the Baxter Family series, To the Moon and Back, took #1 on our Religion Fiction Bestsellers list after debuting at #2 last month. Kingsbury promoted the book along her Baxter Family Reunion tour, which made stops in Dallas, Denver, and Bloomington, Ind., in June.