Overcomer by megachurch pastor David Jeremiah, which was released on Oct. 2, makes its debut at #2 on PW’s Religion Nonfiction Bestsellers list for October following ad placement on Christian websites such as BibleGateway and Outreach as well as on Facebook and Google. Jeremiah, who has written over 50 books, also promoted Overcomer through his ministry, Turning Point, and along a five-city book tour.

Also debuting on our Religion Nonfiction list, Joel Osteen’s Next Level Thinking came in at #3. Marketing and publicity for the new self-help book included promotions on Joel Osteen and Lakewood Church media avenues, including social media, television, and Osteen's 24-hour SiriusXM Satellite Radio channel. Further, Osteen visited churches and bookstores across the U.S. along a tour timed with the book’s release.

Rounding out the top five in nonfiction, author David Limbaugh’s in-depth assessment of Paul from the Bible in Jesus is Risen took #4, followed by This is the Day, the new book by Tim Tebow for people who feel “stuck” when it comes to pursuing their dreams, according to the publisher.

In Religion Fiction, Karen Kingsbury returns to #1 on the bestsellers list with When We Were Young, a new installment to the bestselling Baxter Family series, set in Bloomington, Ind. Each copy sold came with a free map of the town based on the series. Kingsbury promoted the book with an appearance on Christian Broadcasting Network’s 700 Club and through book signings at her local Tennessee bookstores as well as at Liberty University Bookstore in Lynchburg, Va.