Conservative radio talk show host Dennis Prager takes #3 on our Religion Nonfiction Bestsellers list with The Rational Bible: Genesis, his follow-up to The Rational Bible: Exodus (Regnery Faith, 2018) which focuses on the first book in the Bible and its modern-day relevance. In addition to ad placement on Facebook, Instagram, and Google, the book was promoted on Prager’s social media platforms as well as on The Dennis Prager Show, which is syndicated by the Regnery’s parent company, the Salem Media Group.
Pastor and author of Goliath Must Fall Louie Giglio takes #6 in Religion Nonfiction with his new release, Not Forsaken. Pre-order incentives for the book, which makes a case that a perfect father can be found in God, included immediate access to the audiobook, and blurbs from Christian authors included Lysa TerKeurst, Rick Warren, Lisa Bevere, and Max Lucado.
Also making its debut on PW’s Religion Nonfiction chart, first-time author Jordan Lee Dooley comes in at #7 with Own Your Everyday, a guide to overcoming pressures such as perfectionism and comparison geared toward women. Marketing and publicity for the book included a seven-city book tour with stops at independent bookstores as well as Books-a-Million and Barnes & Noble, advertising on the women’s ministry website Proverbs 31, and promotion on the author’s The SHE Podcast.
In Fiction, Karen Kingsbury’s Two Weeks fell to #2, giving way to The Road Home, the final installment to The Broken Road trilogy by Richard Paul Evans. The author, who is based in Utah, participated in book signings and local media around Salt Lake City, and the book was promoted on his Facebook page as well as through discounts surrounding Mother’s Day.