Spring Arbor, a division of Ingram Content Group that focuses on the Christian market, is now being represented by Genesis Marketing Group. The move increases Ingram's sales coverage amid shrinkage in the Christian retailing space.
“We are eager to work together to grow the Christian retail market and to support Christian booksellers nationwide," Ingram’s v-p of retail, Donald Roseman, said in a statement.
Spring Arbor distributes Christian books while also providing print-on-demand and speciality services as well as digital solutions for physical and online Christian stores. Ingram says it will maintain its role in customer service for existing and new Spring Arbor accounts.