HarperCollins Christian Publishing (HCCP) recently announced the hiring of a new senior director of marketing for fiction books as well as the promotions of four staff members to director roles.
Moving to HCCP as senior director of marketing for both Thomas Nelson and Zondervan fiction books is Nekasha Pratt. With 18 years of experience in marketing, Pratt’s career includes leadership positions in global organizations, marketing agencies, and Fortune 500 companies, and most recently, she served as director of marketing for the Tennessee Department of Tourist Development. According to HCCP, in her new role Pratt will be responsible for conceptualizing and executing the consumer, retail, and trade engagement strategy for the division's 50 fiction titles. In addition to managing Nelson and Zondervan marketing and publicity personnel, she will work with the publishers’ roster of over 45 active authors, to grow and develop their individual brands.
In a wave of promotions at HCCP, Brad Hill, senior manager of audio sales, has been promoted to director of audio sales for HCCP and HarperCollins Focus (HCF). His new role entails leading the strategy for the HCCP and HCF audiobooks program, overseeing the audio editorial and marketing process and helping pursue innovative ways to use the audio format.
At Nelson Books, Mark Glesne is being promoted to senior director of marketing, with a specific focus on Max Lucado and Lysa TerKeurst author brands. After being hired in 2017 to lead the brand and marketing management for Lucado and TerKeurst, Glesne is now being tasked with taking his “leadership within Nelson Books to the next level in this new position,” Tim Paulson, v-p and publisher for Nelson Books, said in a statement.
Also at Nelson Books, Stephanie Tresner is being promoted to a director of marketing role. She joined Thomas Nelson in 2008, serving in various marketing and brand management capacities, and will now take on marketing strategy execution for high-priority projects, according to Jamie Lockard, v-p of marketing for Nelson Books.
Finally, Allison Carter is being promoted from publicity manager to publicity director at W Publishing. Her career includes roles in publicity and journalism at Southern Living, government departments, and HCCP, where she has worked for four years.