Kim Massey named Lifeway’s First Chief Marking Officer

Lifeway Christian Resources has named Kim Massey to the newly created post of chief marketing officer, responsible for developing and executing Lifeway’s brand and marketing strategies and partnering with other executives to influence sales and reach new customers with e-commerce strategies. Before joining Lifeway, Massey spent 13 years in sales and marketing with top Fortune 500 companies, including Kimberly-Clark.

Editor and Publicist Cofound a New Agency

Former Wm.B Eerdmans executive editor David Bratt and director of marketing and publicity Laura Bardolph Hubers announced they have left the publisher to cofound a new company, BBH Literary, LLC, a publicity firm, literary agency, and editorial service. The idea behind combining talents is to show the significance of what their authors are doing. “It’s all about helping build the bridge between authors and readers,” Bratt said.

During her nine years at Eerdmans, Hubers handled publicity for trade and academic titles including works by N.T. Wright, Willie Jennings, Randall Balmer, and many others. She also edited Means of Grace: A Year of Weekly Devotions. “I’m thrilled to renew focus on my first love, which is book publicity,” said Hubers in their announcement.

Bratt spent more than 20 years at Eerdmans during which he edited and helped bring to market over a hundred books, including works by John Fea, Mark Noll, Lamin Sanneh, and Angela Gorrell, as well as biographies of Mister Rogers, Billy Graham, Franklin Roosevelt, and Winston Churchill. He said, “The world is awash in books, so it’s never been more important to help authors and publishers communicate what makes their book special.”

Eerdmans Promotes Five

Wm. B. Eerdmans has announced moves within three departments. Lydia Hall has been promoted to production editor after two years with the company. Alexis Cutler, who joined the company in 2019, has been named publicist.

There were also three moves within the company’s children’s imprint, Eerdmans Books for Young Readers (EBYR). Kathleen Merz, who came to EBYR in 2009, has been promoted to editorial director overseeing development of all titles, including acquisitions as well as author and agent relationships. Courtney Zonnefeld moves up to assistant editor after two years helping develop and edit titles. And Holly Hoover, who joined Eerdmans in 2006 and the EBYR team in 2015, has been promoted to art director.