Tyndale House Publishers has promoted associate Bible publisher Amy Simpson to the role of Bible publisher when Blaine Smith retires at the end of March. Simpson, who joined Tyndale in 2021, has experience in editorial, acquisitions, publishing, and executive leadership from roles at Group Publishing, Christianity Today, and Moody Publishers.

Smith has spent nearly 16 years with Tyndale, and he helped launch Tyndale’s record-breaking Filament Bibles line, which features a wide variety of Bible sizes, covers, and styles. Each Bible works with the complimentary Filament Bible app, which allows readers to access study notes, profiles of biblical figures, devotionals, themed articles, interactive maps, and more.

Commenting on Smith’s contributions, Tyndale’s v-p and group publisher Jeff Rustemeyer pointed out that the Filament technology and the redeveloped New Living Translation Bible line “has more than doubled sales and has been a key driver in growing Tyndale’s overall Bible business.”

The Filament Bibles have sold over 400,000 copies since the line launched in late 2020, according to the press. “It’s picking up momentum,” says Jim Jewell, senior director, marketing and communications at Tyndale. “In Bibles, when you can get a range of styles, editions, and prices, you can capture so many more people.”