In uncertain times, it seems that more and more people are reaching for a Bible. Last year, Bible sales—which have been on the rise since 2021—hit record highs in the U.S. and the UK, according to statistics drawn from Circana BookScan.

Brenna Connor, Circana director and industry analyst for U.S., said that "2025 marked a 21-year high for Bible sales in the U.S.," with 19 million units sold. That figure, she noted, is up 12% compared to 2024 and double the number of units sold in 2019. The bestselling adult Bible in the U.S. in 2025 was The Invitation New Testament published by B&H. For children, the leader was The Action Bible: God's Redemptive Story by Sergio Cariello, a graphic novel edition from David C Cook.

Meanwhile, in the U.K., Christian publisher SPCK found that Bible sales last year were 134% higher than in 2008, when sales numbers were first tracked, according to CEO Sam Richardson. The top seller there last year was the ESV Bible (English Standard Version) published by Crossway.

Both Connor and Richardson attributed the sales boom to people seeking spiritual footing amid today's tensions and troubles.

"The greater interest in religious content in the U.S. reflects a bigger search for hope and community," Connor said, "and suggests that consumers are increasingly turning to faith-based resources as anchors of stability and sources of comfort during uncertain times."

Richardson agreed, citing "worldwide political and social change, including the after-effects of the COVID-19 pandemic, global wars, the rise of AI, and a growing mental health crisis" as forces that are prompting people to revisit "questions of meaning and spirituality."

"The significant and sustained upward trend in Bible sales suggests that more and more people are investigating the Christian faith themselves and seeking to draw their own conclusions about its truth," Richardson added.

At HarperCollins Christian Publishing, where Bibles are the backbone of the company, CEO Mark Schoenwald told PW that midway through their fiscal year, they are headed for a third consecutive year of double-digit growth in "all formats, from kids' Bibles to pew Bibles to complex study Bibles."

"We just surpassed 10 million units of the NIV Study Bible," Schoenwald added. "What that tells me is people are not just buying Bibles, but they're actually trying to read them and understand them and then apply them to their lives."