The ABA's Day of Education is being held on Thursday, May 29, at the Hotel ABA (the Renaissance Hollywood). Over at the convention center on Friday morning, room 403AB is going to be bustling. First up, from 8—9:15 a.m., will be the always popular BEA Editors Buzz Panel. Scheduled earlier than usual, the panel now delivers the pre-show buzz even before the show floor opens. From 11—11:45 a.m., this year's keynote speaker—Thomas Friedman—will discuss his upcoming book, Green Is the New Red, White & Blue. You can find the rest of Friday's “green” BEA programming on page 103.

Note: Due to space limitations, we're unable to list the three full days of PMA Publishing University programming, being held at the Wilshire Grand Hotel in Los Angeles from May 27—30. You can find a complete listing at

Tuesday, May 271—5 p.m. ABA's Prospective Booksellers School. First day of two-day intensive training for those interested in opening a bookstore. Facilitators: Donna Paz and Mark Kaufman of Paz & Associates. Sponsored by ABA. Fee includes BEA registration. Register online at or contact Sarah Rettger at Sessions continue on Wednesday, 9 a.m.—5 p.m.Wednesday, May 28
7:30 a.m.—5:30 p.m. Book Expo America/Writer's Digest Books Writer's Conference. All-day event includes lunch (11:30 a.m.) and book signings (1 p.m.). Fee: $199. Preregister at Registration 7:30; morning keynote with Jacquelyn Mitchard, 8:30.
Concurrent breakout sessions (9:30 a.m.)
Fire in Fiction. Speaker: Donald Maass. Learn to supercharge every story.
Putting Thrills in Your Mystery Novel. Speaker: Hallie Ephron.
Book in a Month. Speaker: Victoria Schmidt. Get your draft completed in 30 days.
Finding a Home for Your Personal Essay. Speaker: Victoria Zackheim.
Get Known While You Sleep—A Platform Primer. Speaker: Christina Katz.
Screenwriting: Exploring Genres. Speaker: John Truby.
Getting Started in Writing for Television. Speaker: Chad Gervich.
Concurrent breakout sessions (10:30 a.m.)
All Plates Spinning: Plotting a Novel They Can't Put Down. Speaker: James Scott Bell.
Fictional Seeds. Speaker: Lisa Lenard-Cook.
Creating and Contributing to Anthologies (panel). Moderator: Victoria Zackheim.
Slouching Towards the 21st Century: Effective Use of the Internet for Authors. Speaker: Bill O'Hanlon.
Ask the Editors. Q&A with the experts from Writer's Digest.
Meet the Script Agents and Managers. Q&A with four script agents/managers.
Concurrent breakout sessions (1:30 p.m.)
Explode and Gather the Pieces: Revising a Novel They Can't Put Down. Speaker: James Scott Bell.
Ask the Literary Agents. Moderator: Chuck Sambuchino, Guide to Literary Agents.
Practice Your Pitch. Speaker: Lauren Mosko.
The Times They Are A-Changin'. Speaker: Jane Friedman.
From Book to Film/TV: How Your Work Comes Alive. Panel discussion.
Pitch Slam Instructions (2:45 p.m.). Pitch Slam (3 p.m.).
9 a.m.—5 p.m. ABA's Prospective Booksellers School. Final day of two-day intensive training for those interested in opening a bookstore. See Tuesday, 1 p.m., for more details.
Thursday, May 29
8 a.m.—6 p.m.Audio Publishers Association Conference (APAC).
Register online at Registration and Breakfast with exhibitors, 8—9 a.m. DRM: To Be or Not to Be (9—10:15 a.m.) with Ryland Hawkins, Coalition for Copyright Protection. Break (10:15—10:45 a.m.).
Concurrent sessions (10:45—11:30 a.m.):
Once More with Feeling: How to Get the Best from Your Talent. Speaker: Chip Hurd.
Going Green: Audiobook Solutions That are Environmentally Low-Impact and High Quality.
Break (11:30—11:45 a.m.). Membership Meeting (11:45 a.m.—12:15 p.m.). Lunch (12:15—1:30 p.m.). Boost Your Sales! (1:30—2:45 p.m.). Break (2:45—3:15 p.m.). Do You Know What Your Kids Are Listening To? (3:15—4 p.m.) with Pam Spencer Holley, YALSA past president. Premiere of short filmThe Delivery (4:15) by Gabrielle de Cuir featuring Scott Brick, Orson Scott Card, Harlan Ellison and others. Cocktail Reception (4:45 p.m.).
8:30 a.m.—5 p.m. AAP (Association of American Publishers) and SIP (Smaller and Independent Presses) Meeting. 402AB.
Registration and Continental Breakfast (8:30—9 a.m.). Opening remarks from AAP president Patricia Schroeder and John Whitman, Turtle Books (9:10 a.m.). Presentation of Miriam Bass Award for Creativity in Independent Publishing (9:10—9:25 a.m.). Morning Keynote (9:25—10:45 a.m.). Moderator: John Whitman. Speakers: Morgan Entrekin, Grove Atlantic; George Gibson, Walker & Co; Charlie Winton, Counterpoint Press.
Break/Networking (10:45—11:05 a.m.).
Successful Start-Ups& Successful Growth (11:05—11:45 a.m.) Moderator: Gloria Jacobs, Feminist Press. Panel: Kent Carroll, Europa Editions; David Poindexter, MacAdam/Cage; David Borgenicht, Quirk Productions.
Growth from Within & Growth Through Acquisition. (11:45 a.m.—12:25 p.m.) Moderator: Gene Gollogly, Steiner Books. Panel: Georgia Hughes, New World Library; Roger Rosen, Rosen Publishing Group; Sam Scinta, Fulcrum Publishing; David Oskin, Big Earth Publishing.
Lunch break (12:25—2 p.m.). Attendees can visit the convention center's dining area.
Marketing When You Don't Have a Large Budget (2—2:45 p.m.). Moderator: Ellen Reid, Little Moose Press. Panel: Johnny Temple, Akashic Books; Richard Nash, Soft Skull Press; Ann Sullivan, the New Press.
Successful Adaptation (2:45—3:30 p.m.). Moderator: John Crutcher, Bloomberg Press. Panelists discussing Print on Demand: Ellen Loerke, Books International; Going Green: Martin Rowe, Lantern Books; Copyright: Christopher Kenneally, Copyright Clearance Center; Repurposing Content: Jan Johnson, Red Wheel Weiser/Conari.
Break/Networking (3:30—3:45 p.m.)
Successful Partnering: Meet the Distributors (3:45—5 p.m.). Moderator: Gene Gollogly, Steiner Books. Panelists: Julie Schaper, Consortium; Neil Levin, National Book Network; Mark Suchomel, Independent Publishers Group; Janet McDonald, Ingram Book Group; Susan Reich, PGW.
9—10 a.m.Best Practices Utilizing the IDPF “epub” e-book Standard. 404A.
9:30—10:30 a.m. Amazon. 407.
9:30—10:30 a.m.Crowdsourcing: How the Power of the Crowd Will Drive the Future of Publishing. 403A. Speaker: Jeff Howe, Wired.
9:30—10:30 a.m. The Emergence of Book Rental Models: What Publishers Should Know. 404B. Speaker: Dustin Hubbard,
10—10:30 a.m. Upfront & Unscripted: The BEA Interview Series. 405.
10—11 a.m. RIP DRM: How Publishers Should Adapt to New Digital Channels. 403B. Speaker: David Pakman.
10—11 a.m. Raising the Standard of Product Information: BISG's New Certification Program for Publishers, Booksellers & Distributors. 406B. Moderator: Michael Healy, BISG. Panelists: John Helmus, John Wiley & Sons; George Tattersfield, Ingram Book Co. Sponsored by the BISG.
10—11 a.m. Amazon Digital. 407.
10 a.m.—2 p.m. Media Matters: Learn What Southern California's Top Editors and Producers Want. Moderator: Kim Dower, Kim-from-L.A. TV (10—11 a.m.). Radio (11:30 a.m.—12:30 p.m.). Print (1—2 p.m.).
10:30—11:30 a.m. International e-book Markets for Publishers. 404A. Sponsored by the IDPF.
10:30 a.m.—Noon.Scaling the New Economies: In Search of Book Publishing's 2.0 Business Model. 411. Moderator: Jeff Gomez, Print Is Dead: Books in Our Digital Age.
11—11:30 a.m. Upfront & Unscripted: The BEA Interview Series. 405.
11 a.m.—noon.The Web Site Traffic Wake-up Call: Amplifying Your Online Competitive Intelligence. 403B. Speaker: Bill Tancer, Click.
11 a.m.—Noon.Digital Bundling: Considerations, Combinations & Costs. 404B. Moderator: Michael Cairns, Information Media Partners.
11:30 a.m.—12:30 p.m.Teaching Some Old Publishing Dogs Some New Digital Tricks: Lessons from Third-Party Vendors Who Would Change Our Business. 403B. Moderator: Mike Shatzkin, The Idea logical Company. Panelists: Caroline Vanderlip, SharedBook; Michael Forney, netGalley; Chris McKenney, Mobifusion.
11:30 a.m.—12:30 p.m.New & Useful Social Networking Enhancements for Publishers. 406B. Moderator: Michael Norris, SIMBA Information. Panelists: Ori Soen, MuseStorm; Morgan Brown,; Genevieve Shore, Penguin Group; Brent Lewis, Harlequin.
11:30 a.m.—12:30 p.m. Google Book Search Partner Forum: Experiences of Participating Partners. 407.
Noon—12:30 p.m. Upfront & Unscripted: The BEA Interview Series. 405.
1—2 p.m.How Much Is That Web Site Worth? 403A. Presenter: Brian O'Leary, Magellan Media Consulting Partners.
1—2 p.m. Update on Book Search and Book Widgets. 404A. Sponsored by the IDPF.
1—2 p.m. How to Succeed in Publishing Using LinkedIn. 404B. Presenters: Kathy Taylor & Eric Butow, How to Succeed in Business Using LinkedIn.
1—2 p.m.Amazon Digital. 407
1:30—2 p.m. Upfront & Unscripted: The BEA Interview Series. 405. Guest: David Pakman, CEO, eMusic.
1:30—2:30 p.m.Publisher Paradigms for the Emerging Generation of Mobile Content Consumers. 403B. Speaker: Craig Miller, LibreDigital.
1:30—2:30 p.m.Digital Books and the Standards for Identifying, Describing and Trading Them. 406B. Moderator: Michael Healy, BISG. Panelists: Kent Freeman, Ingram Digital; Michael Holdsworth, Cambridge University Press; Michael Smith: International Digital Publishing Forum. Sponsored by the BISG.
2:30—3:30 p.m.Making the Digital Conversion: How to Enlist and Engage Your Entire House in the Process. 403A. Speaker: Ken Brooks, Cengage Learning
2:30—3:30 p.m.Update on e-book Reading Devices and Software. 404A. Sponsored by the IDPF.
2:30—3:30 p.m. Strategies for New Publicity Opportunities in an Expanding Media Universe. 406A. Moderator: Jerome Kramer, industry consultant.
2:30—3:30 p.m.Sell More Books with Microsoft and Ingram. 407
3—3:30 p.m. Upfront & Unscripted: The BEA Interview Series. 405.
3—4 p.m. Trends in Licensing to Publishers: The Studio Perspective. 406B. Panelists: Debbie Olshan, 20th Century Fox; Virginia M. King, Fox Licensing & Merchandising; Jon Rosenberg, Jokar Productions; Elaine Piechowski, Warner Bros. Consumer Products.
3—4 p.m. Digital Custom Publishing Strategies that Actually Create New Revenues. 403B. Moderator: David Wilk, Booktrix. Panelists: Robin Goldberg, Blurb; Ashley Gordon, Lightning Source; Caroline Vanderlip, Shared Book; Ken Brooks, Cengage; George Johnson, Information Age.
3—4 p.m.Using Video to Advance Sales of Nonfiction Titles. 404B. Speaker: Phillip Torrone, Make Magazine.
4—4:30 p.m. Upfront & Unscripted: The BEA Interview Series. 405
4—5 p.m. Here Comes Everybody: So, What Should We Do Next? 403A. Presenter: Clay Shirky, Here Comes Everybody.
4—5 p.m. Letting the Readers In: Using Web 2.0 (Social Networking and Podcasting) to Deepen the Publisher/Audience Relationship. 404A. Speakers: Jake Furbush, MIT Press; Chris Gondek, Heron & Crane Productions.
4—5 p.m. The Author-preneur: Balancing Authorship and the New Business of Brand-building. 406A. Moderator: Kevin Smokler, BookTour. Panelists: MJ Rose, The Reincarnationist.
4—5 p.m.Social Cataloging and Social Networking Experimentation: Insights from LibraryThing. 407. Speaker: Tim Spalding, LibraryThing.
5—6:30 p.m. Celebration of Bookselling. Renaissance Hollywood Hotel (Hotel ABA). Have a drink and hors d'oeuvres during the presentation of the 2008 Book Sense Book Awards and PW's Bookseller and Rep of the Year awards.
7:30—11 p.m.Lambda Literary Awards. Silver Screen Theatre at the Pacific Design Center (8687 Melrose Ave., West Hollywood). Fee: $125 (until May 1), $150 (after). Lambda Literary Foundation's 20th annual gala celebrating g/l/b/t books. Ann Bannon, Malcolm Boyd and Mark Thompson will receive Pioneer Awards. Info:
9 p.m.—midnight. Evening Reception. Hotel ABA. Booksellers at Hotel ABA will be treated to an evening reception sponsored by HarperCollins.
Friday, May 30
8—9:15 a.m. BEA Editors Buzz Panel. 403AB. Find out the pre-show buzz before the trade show floor opens. Moderator: Sara Nelson, Publishers Weekly. Editors: Reagan Arthur, Little, Brown; Laurie Chittenden, Morrow; John Glusman, Harmony Books; Sarah Knight, Henry Holt; Megan Lynch, Riverhead Books; Richard Nash, Winton, Shoemaker & Co.
8—9:30 a.m. Children's Book & Author Breakfast. Concourse Hall. Host: Eoin Colfer, Artemis Fowl: The Time Paradox. Introductory remarks by Jon Scieszka. Authors: Sherman Alexie, Absolutely True Diary of a Part-Time Indian; Judy Blume, Going, Going, Gone!; Neil Gaiman, The Graveyard Book. Fee: $35 (breakfast), $15 (general admission).
9 a.m.—5 p.m. Trade show floor open.
9:30—10:30 a.m. The Closing of the Jewish American Mind: What Jewish Americans Read and Why. 404B.
9:30—10:30 a.m. To Read or Not To Read: A Discussion of NEA Study Results and the Big Read. 406B. NEA Speakers: Sunil Iyengar and David Kipen.
10—10:30 a.m.Upfront & Unscripted: The BEA Interview Series. 405. Guest: Steve Lopez, The Soloist.
10—11 a.m. The Rapidly Converging World of Book Fairs & Film Festivals. 404A. Moderator: Steve Zeitchik, Hollywood Reporter. Panelists: Jeff Sharp, HarperCollins.
10—11 a.m.The New American Character: Living Within an Age of Limits. 406A. Presenter: John Zogby, Zogby Int'l.
10—11 a.m.Amazon. 407
11—11:30 a.m.Upfront & Unscripted: The BEA Interview Series. 405.
11:30 a.m.—12:30 p.m. Children's & YA Book-to-Film Market. 404A. Moderator: Emily Parker, Panelists: Bob Levy, Alloy Entertainment; Riley Kathryn Ellis, Twentieth Century Fox.
11:30 a.m.—12:30 p.m. Steal This Book! Selling and Promoting Literature on the Edge. 404B.
11:30 a.m.—12:30 p.m. Creating Maximum Customer Experience Through Felt Need Merchandising. 406B. Presenter: Wayne Hastings, Thomas Nelson
11:30 a.m.—12:30 p.m. Google. 407.
Noon—12:30 p.m.Upfront & Unscripted: The BEA Interview Series. 405.
12:15—1:45 p.m. ABA Author Luncheon. Concourse Hall. Featuring 40 Book Sense authors. Booksellers can register for this event at
1—2 p.m. The Future of Reading. 403AB. An editor, publisher, author and librarian will weigh in. Moderator: Christopher Kenneally, Copyright Clearance Ctr.
1—2 p.m. BISG's Book Industry TRENDS 2008. 404B. Your first look at the data driving today's book industry. Moderator: Michael Healy, BISG. Panelists: Jeff Hayes, InfoTrends; Albert Greco and Robert Wharton, Institute for Publishing Research, Fordham Univ.
1—2 p.m. Evolution of In-Store Events: From In-Store to Online. Virtual events, podcasts and online chats.
1—2 p.m.The Caravan Project: Good Books Any Way You Want Them Now. 406A. Moderator: Peter Osnos, Public Affairs.
1—6 p.m.Global Market Forum: Publishing in China—The Next Step. 406B. China's 577 state-owned publishing companies release 233,000 new titles per year, with revenues of $7 billion. China also spent $150 million on importing 14 million foreign titles. Chinese Reading: Success Stories Between China and the West (1—2 p.m.) Moderator: Rüdiger Wischenbart, Content & Consulting. Chinese Publishing: Mapping the Market & Extending the Partnerships (2:30—3:30 p.m.) Moderator: Robert Baensch, Baensch International Group Ltd. Panelists: Ou Yang, China Publishing Today; Liu Yuan, China Higher Education Press. Chinese Retail: Bookshops, Chains, Import & Export in China (4—5 p.m.). Panelists: Rick Simonson, Elliott Bay Book Co.; Paul Yamazaki, City Lights Book Store; Dawn Bruno, U.S. Dept. of Commerce. Match Making (5—6 p.m.) Moderators help pre-registered Chinese and Western publishers, editors and agents find potential business partners.
1:30—2 p.m.Upfront & Unscripted: The BEA Interview Series. 405.
2—3:30 p.m. From Book to Blockbuster: Straight Talk From Today's Execs Acquiring Books for Film and TV. 404A. Presented by Association of Author Representatives. Panelists: Alissa Phillips, Michael DeLuca Productions; David Thwaites, Phoenix Pictures; David Blackman, Laurence Mark Productions; Gregg Taylor, the Kennedy/Marshall Company; Palak Patel, Spring Creek Productions; Adam Siegel and Tia Maggini, Marc Platt Productions; Liz Wise, Lifetime.
2:30—3:15 p.m. What America's Latino Voices Are Reading... and Why. 404B. Moderator: Isabel Schoen, California State Univ. San Marcos. Panelists: Ana Pavon, San Mateo Public Library; Ernesto Martinez, Borders; Nora Comstock, Las Comadres Book Club.
2:30—3:30 p.m. Emerging Voices. 406A. Host: M.J. Rose.
2:30—3:30 p.m. Microsoft Live Search. 407.
3—3:30 p.m.Upfront & Unscripted: The BEA Interview Series. 403AB.'s CEO Jeff Bezos speaks with Chris Anderson, The Long Tail.
3-4 p.m. ABA Town Hall Meeting. Room TBA. Outgoing ABA president Russ Lawrence and incoming president Gayle Shanks will field questions from association members about ABA business, products and services.
3:15—4:15 p.m. Children's Books for Latino Voices of the Future. 404B. Speakers: Oscar Hijuelos, Just Around the Corner, A Thousand Miles Away; Monica Brown, Pele, King of Soccer; and Cheech Marin, Captain Cheech.
4—4:30 p.m.Upfront & Unscripted: The BEA Interview Series. 405. Guest: Benjamin Mee, We Bought a Zoo. Host: Daniel Menaker, Titlepage.
4—5 p.m. Authors and Their Online Communities: The Perils, the Opportunities, and What's Next. 402A. Moderator: Patrick Nielsen Hayden, Tor Books. Bloggers/panelists: Cory Doctorow, John Scalzi, Markos Moulitsas Zuniga.
4—5 p.m. How Travel Guide Publishers Continue to Connect with Travelers—in Print, Online, and Mobile Platforms. 402B. Moderator: Ensley Eikenburg, Frommer's.
4—5 p.m. Launching Books & Authors: The Hardcover/Original Paperback Dilemma. 410. Moderator: Lisa Tucker, The Cure for Modern Life. Panelists: Judith Curr, Atria Books/Washington Square Press; Simon Lipskar, Writers House; Megan Beattie, Goldberg/McDuffie Communications.
4—5 p.m. Book Contracts, Royalties & New Technologies: Ten Things Every Author Should Know. 407. Presenter: Paul Aiken, Authors Guild.
4—5 p.m. Independent Producers and Book-to-Film Development Today. 404A. Moderator: Emily Parker, Panelists: Erik Hodge, Nick Wechsler Prods; Liza Wachter and Nick Harris, Rabineau Wachter Sanford Harris Literary Agency; Kim Guidone, East of Doheny.
4—5 p.m. ABA Annual Meeting. Room TBA. The ABA Board and CEO Avin Mark Domnitz will report on the association's activities during the year.
4:15—5:15 p.m. Latino Author Voices Live. 404B. Authors share the backstories of their upcoming works. Speakers: Eddie “Piloín” Sotelo, Triumph, Celebra; Cecilia Samartin, Tarnished Beauty; David Iglesias, In Justice.
6:30—11 p.m. 2008 Audies Gala. Millennium Biltmore Hotel. Host: Tim Curry. The APA hands out awards to the best audiobooks of the year. Tickets: $300 (APA members). Info:
Saturday, May 31
8—9:30 a.m. Book & Author Breakfast. Concourse Hall. Host: Alec Baldwin, A Promise to Ourselves. Authors: Magic Johnson, untitled business book; Philippa Gregory, The Other Queen; Andre Dubus III, The Garden of Last Days. Fee: $35 (breakfast), $15 (general admission).
8—9:30 a.m.Graphic Novel Author Breakfast. 403AB. Host: Jeff Smith, Bone. Panelists: Art Spiegelman, Breakdowns; Mike Mignola, Hellboy; Jeph Loeb, Marvel's The Ultimates.
9—10 a.m. Maximizing the Multi-platform Potential in Children's Publishing. 404B. Moderator: Mary Manz Simon, children's market trend analyst. Panelists: Diane Naughton, HarperCollins; Addie Swartz, B*tween Productions; Leslie Garych, Scholastic.
9—10 a.m. New Technologies and New Literacies for Teens. 402B. Technologies librarians should know about to support teen interests.
9—10 a.m.Designing a Graphic Novel: From Concept to Comic. 406A. Presenter: Danica Novgorodoff, Slow Storm.
9 a.m.—5 p.m. Trade show floor open.
9:30—10:30 a.m.Graphic Novel Distribution, Bookstores, and the Direct Market. 406B. Moderator: Douglas Wolk, Reading Comics. Panelists: Kuo-Yu Liang, Diamond Book Dist.; John DiBello, W.W. Norton; Peggy Burns, Drawn & Quarterly; John Cunningham, DC Comics; Gonzalo Ferreyra, Viz Media; Mary Beth Thomas, HarperCollins.
9:30—10:30 a.m. The Changing Landscape of Book Distribution and What It Means for Publishers. 404A. Moderator: David Wilk, Booktrix. Panelists include Rich Freese.
9:30—10:30 a.m. Amazon. 407.
9:30—10:30 a.m. How Libraries Buy: Librarians Reveal Their Methods for Collection Development. 402A. Moderator: Nora Rawlinson,
10—10:30 a.m. Upfront & Unscripted: The BEA Interview Series. 405. Guest: Art Spiegelman. Host: Daniel Pink, Adventures of Johnny Bunko.
10:30—11:30 a.m. What's Hot, What's Good, What's Next in Graphic Novels. 406A. Moderator: Milton Griepp, ICv2.
10:30—11:30 a.m. Bridging the Gap Between Publishers and Libraries: Standards to Help Manage Licenses and Use. 402B. Get updates on the Shared E-Resources Understanding (SERU), the ONIX system for Publication Licenses (ONIX-PL), the Automated Content Access Protocol (ACAP) and the Electronic Resource Management Initiative (ERMI). Co-sponsored by BISG & NISO.
11—11:30 a.m. Upfront & Unscripted: The BEA Interview Series. 405.
11 a.m.—Noon. Obscene in the Extreme: Why Books Still Get Banned. 402A. More than 500 books are challenged annually across the U.S. Panelists: Rick Wartzman, Obscene in the Extreme: The Burning and Banning of John Steinbeck's The Grapes of Wrath; others TBA.
11 a.m.—Noon. The New Comic Book to Film Machinery: What's Next and Who Is Buying What from Whom. 406B. Moderator: Tom McLean, Variety. Panelists: Dave Alpert, Circle of Confusion; Ted Adams, IDW Publishing; Brendan Deneen, Objective Entertainment.
11 a.m.—Noon. Funding Translations: A Roadmap for Mining Subsidies. 404A. Moderator: Carol Llewellyn, PEN American Center.
11 a.m.— Noon. BOOM: Marketing to the Ultimate Book-Buying Consumer. 404B. Baby boomers—ages 43—61—are the largest book-buying demographic today. Moderator: Carol Orsborn, Fleishman-Hillard's FH Boom. Panelists: Ellen Archer, Hyperion/Voice; Karen Murgolo, Springboard Press; Bernard Ohanian, AARP Publications.
11 a.m.—Noon. Google Book Search 2.0: Optimize Your Online Presence. 407.
Noon—12:30 p.m. Upfront & Unscripted: The BEA Interview Series. 405.
Noon—2 p.m. Book & Author Luncheon. Concourse Hall. Host: Christopher Buckley, Supreme Courtship. Authors: Richard Engel, War Journal; Markos Moulitsas Zuniga, Taking on the System; Jon Krakauer, The Hero; Michael Moore, untitled new book. Fee: $50.
1—2 p.m. Amazon. 407.
1-2 p.m. What Retailers & Librarians Should Know About Video Games and Gamers. 404B. Presenter: Jordan Mechner, Prince of Persia.
1-2 p.m. Manga's New Generational Trade-up: The Publishers' Quest for New Readers. 406A. Moderator: Calvin Reid, Publishers Weekly. Panelists: Ali Kokmen, Random House; Leyla Aker, Viz Media; Mike Kiley, Tokyopop; Kurt Hassler, Yen Press.
1—2 p.m. Book Trip 2008. 402B. How a book comes into being, starting with the creative process, finding a publisher, working with an editor and promoting the completed work. Moderator: Sally Gardner Reed, Friends of Libraries U.S.A. Panelists: Jack O'Connell, The Resurrectionist; Nat Sobel, Sobel Weber Assoc.; Chuck Adams, Algonquin Books; Michael Taekens, Algonquin Books.
1:30—2 p.m. Upfront & Unscripted: The BEA Interview Series. 405.
1:30—2:30 p.m. What Librarians Wish Publishers Knew: What Makes Them Tick, What Ticks Them Off. 402A. Moderator: Nora Rawlinson, Panelists: Angelina Beneditti, King County Library System (Wash.); Barbara Genco, Brooklyn Public Library; Megan McArdle, Chicago Public Library.
1:30—2:30 p.m. Emerging Voices & Artists: The Graphic Novel Edition. 406B. Moderator: Gene Yang, American Born Chinese.
1:30—2:30 p.m. Global Literature: Success Stories and New Directions. 404A. Moderator: Dedi Felman, Simon & Schuster and Panelists: Cindy Spiegel, Spiegel & Grau.
2:30—3:30 p.m. Building a Graphic Novel Section for Kids and Teens. 406A. Moderator: Janna Morishima, Diamond Kids. Panelists: Kristen McLean, Association of Booksellers for Children; Françoise Mouly, Toon Books; Eva Volin, Alameda Free Library.
2:30—3:30 p.m. Get Graphic at Your Library. 402B. Energize your library collection by selecting and evaluating graphic novels, manga and anime.
2:30—3:30 p.m. Something to Hide: Writers Against the Surveillance State. 404B. A reading to provoke reflection on post-9/11 government surveillance programs in the U.S. Featuring authors Roxanna Robinson and Azar Nafisi, and ACLU attorney Jameel Jaffer.
2:30—3:30 p.m. Microsoft Live Search. 407.
3—3:30 p.m. Upfront & Unscripted: The BEA Interview Series. 405. Guest: Sid Jacobson, After 911. Host: Mark Evanier, Kirby, King of Comics.
3—4 p.m. Translations: The Booksellers POV. 404A. Moderator: Karl Pohrt, Shaman Drum. Panelists: Sarah McNally, McNally Robinson; Rick Simonson, Elliott Bay Books; Paul Yamazaki, City Lights.
3—4 p.m. Sex in Graphic Novels. 406B. Moderator: Milton Griepp, ICv2.
3—5:30 p.m. Librarian Book Buzz/Meet the Publisher Rep Reception. 402A. Panelists: Talia Ross, Holtzbrinck; Jen Childs, Random House; Virginia Stanley, HarperCollins; Heather Scott, Hachette; Michael Rockliff, Workman; Geoff Kloske, Riverhead Books.
4—4:30 p.m. Upfront & Unscripted: The BEA Interview Series. 405.Guest: Marian Henley, The Shiniest Jewel.
4—5 p.m. The Heard Word: Audiobook & Author Tea. 403. Authors: Robert Crais, new Elvis Cole novel; T. Jefferson Parker, LA Outlaws; Michael Connelly, The Brass Verdict. Hosted by APA. Fee: $20.
4—5:30 p.m. PEN American Center Reception. Champagne benefit for Something to Hide: Writers and Artists Against the Surveillance State. Host: Roxana Robinson, PEN Advisory Council and Jameel Jaffer, ACLU. Meet Andre Dubus III, Azar Nafisi and others. Fee: $10.
4—5 p.m. Graphic Novel Buzz: Editors Share List Highlights. 404B. Moderator: Calvin Reid, Publishers Weekly.
4—5 p.m. The New Literacy: How Graphic Novels, the Web, and Video Games Are Changing the Way We Process Information. 406A. Moderator: John Shableski, Diamond Book Dist. Panelists: Gene Yang, author, American Born Chinese; Rex Sorgatz, media consultant; Michael Bitz, the Comic Book Project; Françoise Mouly, Toon Books.
4—5 p.m. Asian Fusion: It's Not Just For Dinner Any More! 402B. Moderator: Christopher Kenneally, Copyright Clearance Center.
4—5 p.m. Evolving Evangelicals and the Presidential Election. 410. A panel of authors who write on Christianity and politics. Moderator: Lynn Garrett, Publishers Weekly. Panelists: Randall Balmer, God in the White House; Ron Sider, The Scandal of Evangelical Politics; Marcia Ford, We the Purple; David Gushee, The Future of Faith in American Politics.
4:30—5:30 p.m. Marketing Translations: Unique Ideas for Unique Books. 404A. Moderator: Chad Post, Univ. of Rochester. Panelists: Gregg Nations, Lost; Jeff Seroy, Farrar, Straus & Giroux; Megan Sullivan, Harvard Bookshop; Dedi Felman, Simon & Schuster.
4:30—5:30 p.m. The Gen Z Reader: Understanding the New Reader of the Post-Electronic Age. 506B. Moderator: Kristen McLean, Association of Booksellers for Children. Panelists: Tim Ditlow, Brilliance Audio; Charlie Schroder, Candlewick Press; David Levithan, Scholastic; Lisi Harrison, Clique.
9 p.m. Lewis Black's Saturday Night Concert. Orpheum Theater. The Daily Show comic and author of Me of Little Faith performs to benefit the Book Industry Foundation. Fee: $35.
Sunday, June 1
8—9:30 a.m. Book and Author Breakfast. Concourse Hall. Host: John Hodgman, More Information Than You Require. Authors: Ted Turner, Call Me Ted; Azar Nafisi, Things I've Been Silent About; Dennis Lehane, The Given Day. Fee: $35 (breakfast), $15 (general admission).
9 a.m.—4 p.m. Trade show floor open.
10—11 a.m. Specialty Market Buyers Guide to Finding, Evaluating and Buying Books: A Treasure Map for Specialty Retailers.
10:30—11:30 a.m. America: The Last Best Hope—A New Roadmap for Teaching U.S. History. 402AB. Presenter: William J. Bennett, Amercia: The Last Best Hope Vol. II.
11 a.m.—Noon. Google Book Search: How to Promote Your Books on Google—For Free. 404B. Presenter: Tom Turvey, Google.
11:30 a.m.—12:30 p.m. Singapore Math for California Schools. 404A. Presenter: Khairi Abdullah, Marshall Cavendish Int'l.
Noon—2 p.m. Meet the Bestsellers:Dean Koontz and Michael Connelly. 403AB. Host: Carol Memmott, USAToday. Free box lunch provided. Followed by q&a and autographing.

ABA's Day of Education
For the second year, the ABA's Day of Education is being held at the Hotel ABA (the Renaissance Hollywood) rather than the convention center.

Thursday, April 29

8:30—9:15 a.m. Breakfast. Keynote speaker TBA.

Concurrent Programs (9:30—10:45 a.m.)

Booksellers at the Tipping Point: Leveraging Localism and Independence to Promote Your Store. How localism is gaining traction.

Buying, Merchandising, and Selling Graphic Novels, 101. Get the most out of your graphic novels section.

Building and Rewarding Customer Loyalty. What customers really want and how to foster loyalty.

9:30 a.m.—12:15 p.m. Budgeting & Monitoring Workshop. Special attention will be paid to issues relating to small- and medium-sized stores.

Concurrent Programs (11 a.m.—12:15 p.m.)

Green Retailing. A panel of experts from bookselling and beyond will discuss how to be smarter, cleaner, more efficient retailers.

Print on Demand: Part Two. A continuation of the Winter Institute's presentation, although attendance at that prior session is not a prerequisite.

Give It Away to Get It Back: Using “Thought Leadership” Marketing to Build Your Children's Business. Keep your competitive edge in relation to current trends in New Economy Marketing.

12:30—1:45 p.m. Lunch. Keynote speaker TBA.

Concurrent Programs (2—3:15 p.m.)

Renegotiating Your Lease. Real-world examples show savvy booksellers how using ABACUS benchmarks can frame discussions with landlords.

Buying, Managing, and Selling Non-Book Items, 101. The judicious use of non-book items can help propel a store into the black.

Creating Killer Events. Review an event prep checklist and hear experienced booksellers describe what makes a killer event. This session focuses on events for small- and medium-sized stores.

Managing Blockbuster Events: The Logistics of Events for 500 or More. A panel of booksellers discuss large-scale events, including insurance, security and line management.

Concurrent Programs (3:30—5 p.m.)

Loss Control. How to stop profits from running out the front (and back) door.

Independent Retailing in 2008. A Report on the Shop Local Movement.!

RFID: What You Need to Know. Demystifying Radio Frequency Identification. How putting tags on each book has the potential to revolutionize the book industry. Learn about this technology before it comes to the U.S.

Introduction to Co-op Advertising. Learn about co-op: the difference between “pool” and “exempt”, where to find publisher's terms and how to claim it.

5—6:30 p.m.Celebration of Bookselling. Have a drink and hors d'oeuvres during the presentation of the 2008 Book Sense Book Awards and PW's Bookseller and Rep of the Year awards.
BEA Goes Green
Friday, May 30

9:30—10:30 a.m. Environmental Trends: Where Does the U.S. Book Industry Stand Today? 402B. Sponsored by Green Press Initiative, this session will explore findings from the recently released Environmental Trends report. Panelists: Michael Healy, BISG; Tyson Miller, Green Press Initiative; Nicole Poindexter, Hachette Book Group; Jen Slajus, Borders Group Inc.

10—11 a.m. Buying, Packaging & Publishing Green Books: The Publishers' Perspective. 402A. Panelists: Mark Tauber, HarperOne, others TBA.

11—11:45 a.m. Conference Keynote with Thomas Friedman:Green Is the New Red, White and Blue. 403AB.

11:30 a.m.—12:30 p.m. Raising Dangerous Boys and Daring Girls: Children, Literature, and the Green Movement. 402A. Panelists: Richard Louv, Last Child in the Woods; T.A. Barron, The Great Tree of Avalon; John Hutton, owner, Blue Manatee Children's Bookstore; Collette Morgan, owner, Wild Rumpus.

1—2 p.m. Investing in a Sustainable World: How the Green Revolution will Create New Industries, Opportunities, Economies and Fortunes. 402A. Panelists: Mathew J. Kiernan, Innovest; Michael Shellenberger, Break Through.

1:30—2:30 p.m. Climate Change and the Book Industry. 402B. Sponsored by Green Press Initiative. Moderator: Tyson Miller, Green Press Initiative. Panelists: Tona Pearce-Myers, New World Library; Andrew Van Der Laan, Random House; Peter Hughes, Pearson; Amy Zettlemoyer, Wal-Mart.

2:30—3:30 p.m.Changing How We Shop: Understanding the Shades of Green Consumerism. 402A. Panelists: Lori Bongiorno, Green Greener Greenest; Diane MacEachern, Big Green Purse.