World Book Night U.S., an ambitious nonprofit campaign to promote reading throughout the country, is reporting stronger-than-ever media attention for its just-finished April 2014 push. WBN said it saw "almost a tripling" of media exposure for this year's campaign, as compared to last year's.

Drilling down into the numbers, WBN, which bills itself as "an annual celebration of reading and books," said it received a total of 373 million media expressions in April 2014, up from 137 million in April 2013. The organization also touted a rise in its Klout score (a figure between 1-100 which supposedly represents a profile's influence on social media). WBN said its Klout score hit 79 on April 25, a number it pointedly noted was "one point lower than the Boston Marathon’s Klout score the week before."

WBN executive director Carl Lennertz said these numbers "show us that our message is getting through across the country and over a long period of time."