The Yale Publishing Course has partnered with the Yale School of Management for its next installment, which runs this July 23-28. The course will be held in the SoM’s Edward P. Evans Hall, which opened in 2014.
While Yale will not be "substantially changing this beloved program," according to Yale School of Management director of marketing and innovation Tracy Sheerin, the program will add SoM faculty to "drive the business strategy, leadership, marketing, and innovation curriculum."
YPC program director Tina Weiner said that the move, which affects both the publishing and magazine tracks, is intended to raise the program's focus on business and leadership and management.
"It occurred to me that there were more and more places that you could get some of the information that we were offering,” Weiner said. “It’s going to be more half and half [business and publishing]."
Weiner noted that some of the more popular sessions from past courses featured business school faculty. Some of the most successful sessions, she continued, were those that resembled the continuing education and executive training programs the SoM provides.
As a result, Weiner targeted organizational behavior and marketing faculty for inclusion in the course this year, and hopes to pair theoretical classes taught by SoM faculty with classes taught by book industry insiders that show how to put that theory into practice.
While Weiner predicts that the shift toward a more theory-oriented angle will not drastically change the course, she does believe that this year, the course may attract "even more high-level people."
“I’m excited about it," she added. "I think it is a natural progression for this course. There’s going to be lots of new stuff.”