Thursday brings artificial intelligence into sharp focus at Frankfurt, with a full day of programming dedicated to AI’s impact on publishing, media, and content creation. The day also features continued executive conversations, diversity panels, webtoon business discussions, and specialized sessions for academic publishers. From UN officials discussing reality in the AI age to Audible executives on catalog optimization, October 16 tackles technology’s transformative role across the industry.


Publishing Perspectives Executive Talk

Véronique Cardi, CEO, Editions JC Lattès, joins Porter Anderson to discuss publishing trends and current industry challenges facing French and international markets.

Frankfurt Studio, Saal Europa Hall 4.0, 11.30 am–12.30 p.m.

The Hof Live: AI and the Battle for Reality

Davar Ardalan, founder and CEO at IVOW AI, Richard Socher, founder and CEO of you.com, and Melissa Fleming, under-secretary-general for global communications at the UN, examine how AI challenges our understanding of truth and reality in media.

Centre Stage, Hall 4, B68, 12:00–12:50 p.m.

Trust in Science and News: Navigating in the Age of AI

Experts address maintaining credibility and trust in scientific and journalistic content as AI-generated information proliferates.

Innovation Stage, Hall 4.0, H106, 1.30–2.00 p.m.

Publishing in the Time of AI

Nadim Sadek of Shimmr AI leads a discussion on AI’s practical applications and challenges for publishers across all formats.

Asia Stage, Hall 5.1, A75, 2.00–3.00 p.m.

Using AI to Unlock Your Catalogue’s Potential

Lee Jarit, global head of publisher and partner relations at Audible and Sadaf Kazmi, head of creator and international products at Audible, demonstrate AI tools for backlist optimization.

Frankfurt Studio, Saal Europa Hall 4.0, 2.00–2.25 p.m.

From Attention to Action: AI in Publishing Marketing

Marketing professionals explore AI applications for audience targeting, campaign optimization, and customer engagement strategies.

Frankfurt Studio, Saal Europa Hall 4.0, 2.30–3.00 p.m.

From Screen to Paper to Screen: Webtoons and IP Opportunities

Comics Business Centre explores licensing potential for webtoons across media formats, from smartphone comics to film and television adaptations.

International Stage, Foyer Hall 5.1/6.1, 10.00–11.00 a.m.

Beyond Tokenism: Women in Executive Leadership

Nitasha Devasar, Melissa Fleming, Gvantsa Jobava, and Andrea Pasion-Flores discuss breaking through to genuine leadership representation.

PublisHer Lounge, Hall 4.1, C28, 10.00–11.00 a.m.

Society for Scholarly Publishing Micro-Conference

Academic publishers and scholarly communication professionals convene for specialized discussions on open access, research dissemination, and emerging publishing models.

Innovation Stage, Hall 4.0, H106, 9.00–11.00 a.m.

Publishing Partners: AI, Workflows, and E-books Tips and Tricks

Service providers present 30-minute sessions on software solutions, digital tools, and consulting services supporting publishers’ digital transformation.

Innovation Stage, Hall 4.0, H106, from 2.00 p.m.