Welcome to the inaugural PW coverage of the Chinese children's book market. Here, we talk with 10 Chinese publishers about the growing industry, three literary agencies on the rights scene, and check out the country's buzzing social media marketing platform. All this, plus a quick look at some of the biggest children's publishers in town and the best-selling children's titles, originals and translated, for 2016. Our coverage also includes major titles that will be promoted by these 10 publishers at the upcoming Bologna Book Fair.
Profile of 10 Children's Publishers in Alphabetical Order: