Big Bad Wolf Ventures, a company based in Malaysia that runs large-scale, 24-hour book sales, is opening an office inside the Sharjah Book Authority Free Zone in the United Arab Emirates.

The intention is to facilitate further book sales in the Middle East and Africa. Big Bad Wolf typically runs events--known as Big Bad Wolf Book Sales--that last for a week at a time and offer several million books in English, primarily remainders, with some in local languages. This year the company has run nearly 30 events. These have taken place in large cities in Indonesia, Malaysia, Myanmar, Pakistan, the Philippines, South Korea, Sri Lanka, Taiwan, Thailand, and the UAE.

Upon making the announcement, Ahmed Rakkad Al Ameri, chairman of the Sharjah Book Authority, said, “This partnership is our new step towards making good books more accessible to readers locally and regionally, and increasing sales of Arab and African publishers."

Andrew Yap, cofounder of Big Bad Wolf Book Sale, noted the opening of Big Bad Wolf Sharjah is part of the company's expansion plans. "We are excited to be partnering with Sharjah Book Authority as we walk hand-in-hand to further enhance our presence in the Middle Eastern and African countries," Yap said in a statement.