In an attempt to bring more of a technology focus to BookExpo America, and to attract more foreign publishers to the event in the process, BEA is once again partnering with the International Digital Publishing Forum (IDPF) for the upcoming trade show, while adding more space to the IDBF Digital Zone. Through the agreement, the IDPF-branded "digital zone" will take up over 5,000-square-feet and feature 17 booths and 16 kiosks. In addition to bringing in tech companies, BEA will also host a day-long event on Wednesday, May 25, called Publishers Launch Conferences. IDPF's standing event, Digital Book Conference, is set for May 23 and May 24.

Speaking to the additional the addition of the digital zone and the day-long tech conference, show manager Steve Rosato said there is, now more than ever, "an accelerated need" for people in the industry, especially those on the international side, to get up to speed with what's happening with technology. "So many people are trying to figure out what is sustainable in publishing. ... We think the time is right [for a conference like this]. People are already here for BEA, and we think this adds value to the show."

The IDPF partnership comes on the heels of announcements from BEA that the show will already be focused more on technology this year, with more panels about things like social media and new publishing models. This year's show--the event is set for Monday, May 23 - Thursday, May 26--will also be share floor at the Javits Center with BlogWorld and New Media Expo, a social media business conference. Other digital activity at the show includes an introduction of a new mobile app for BEA; live Twitter feeds running at key conference programs; and enhanced and expanded video podcast broadcast of all author special events via