PW & Aptara Trace eBooks’ Evolving Impact on the Publishing Industry

The 4th Annual eBook Production Survey Issued Today,
Tracking Publishers' Transition from Print to Digital

FOR IMMEDIATE RELEASE

For more information, contact

Christi Cassidy, +1-505-986-1142

Megan Prosser, +1-703-352-0001 x1135

New York , NY and Falls Church, VA – April 11, 2012 – Publishers Weekly (PW) magazine and Aptara are pleased to announce availability of the 4^th Annual eBook Production Survey, designed to document the evolving impact of digital media on traditional content publishing and production.

Since 2009, when the eBook market was just taking shape, publishers from around the globe have contributed to the annual survey. The result is ongoing behind-the-scenes insight into the real impact of eBooks on publishers’ operations. From production workflows and distribution channels, to business models and bottom lines, the survey has recorded the trends, challenges, and strategies resulting from publishers’ drive to meet readers’ demand for mobile content.

“The annual eBook Production Survey is an important tool for gauging how the industry is changing,” said Cevin Bryerman, publisher of Publishers Weekly. “We urge as many publishers as possible to participate and help document this unprecedented time in publishing history.”

“The intelligence gathered by the survey is an advantage to any publisher looking to capitalize on this market’s incredible potential,” said Dev Ganesan, president and CEO of Aptara. “It uncovers the reality of publishers’ transition from print to digital, including specifics on how eBooks are produced and which devices and sales channels are the most lucrative.”

All publishers are invited to contribute to the anonymous, multiple-choice survey. To be included, responses to the eBook Production Survey must be received by Monday, May 7, 2012.

Results and analysis from the 4^th Annual eBook Production Survey will be released this summer. View the results and analysis from the 3^nd Annual eBook Survey.

About Publishers Weekly
Publishers Weekly is the international newsmagazine of the book publishing industry. Founded in 1872 and published continuously since then, the weekly trade magazine publishes six newsletters, including PW Daily and PW Tip Sheet; five blogs; and a robust Web site. The magazine has also launched a mobile edition, digital editions and an app. Publishers Weekly reviews more than 8,000 books each year, in addition to featuring author interviews and news about bookselling, marketing, merchandising and the publishing trade, along with regular columns on rights, people in publishing and bestsellers. For more information: www.publishersweekly.com.

About Aptara
Aptara enriches content for capitalizing on all digital mediums. Providing full content lifecycle production – from content creation and design, to new media enhancements, content technology solutions, and production for all mobile devices and platforms – Aptara develops innovative digital products that deliver content how, when, and where recipients want it, while providing publishers renewed agility and revenue opportunities. Serving 9 of the 10 largest publishers in the world, Aptara is a US-based company founded in 1988 around its unique publishing technical expertise. Our over 5,000 professionals are deployed globally to help content providers create, enrich, publish, monetize, and manage their assets in the digital age. For more information: www.aptaracorp.com.

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For more information, contact Christi Cassidy, +1-505-986-1142, CCassidy@publishersweekly.com, or Megan Prosser, +1.703.352.0001 x1135, Megan.Prosser@aptaracorp.com.