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Carl Pritzkat Joins Publishers Weekly

Interactive Media Expert Named VP Business Development and President of New Joint Venture

NEW YORK—January 9, 2014—Carl Pritzkat, founding partner and principal of the New York-based interactive media company Mediapolis, Inc., is joining Publishers Weekly as vice president of business development. Further, Pritzkat has been named president of BookLife, a new joint venture between Mediapolis and PWxyz LLC, the parent company of the book publishing trade magazine and news organization.

"Publishers Weekly is a beacon in the publishing landscape, having made the successful transition to digital while at the same time increasing its print and other media assets," says Pritzkat from his new office at Publishers Weekly. "My goal is to continue to build upon the brand's invaluable legacy."

"Carl brings a wide-angle digital perspective that is essential to identifying and embracing new business opportunities," says George Slowik, Jr., president and CEO of Publishers Weekly. Slowik and Pritzkat first worked together in 1995, when Slowik was publisher of Out magazine and Mediapolis came on board to handle the magazine's Web development and launch of; the two have worked closely in the 19 years since then on a variety of digital projects.

In his role as digital media strategist, project manager and management consultant at Mediapolis, Pritzkat worked with nearly 100 companies and media properties, including the New York Times, Viacom, NPR, Sony, Johnson & Johnson, Volvo and others.

Given Mediapolis's role in the joint venture and as primary vendor for Publishers Weekly's existing digital properties, Pritzkat will be working closely with his former company.

Pritzkat began his career in the music industry, after completing his B.F.A. in music at the University of California at Los Angeles. A saxophonist and jazz and classical buff, he was general manager and director of the ECM label for Bertelsmann Music Group, which moved him from Los Angeles to New York City, where he still lives, although he returns to California to visit on a regular basis. Together with Tony Travostino and Michael Rhodes, he founded Mediapolis in 1994.

"My new position is an ideal opportunity take on new challenges while continuing to work with a company and people for whom I have a deep love and respect," says Pritzkat, who will also serve on Publishers Weekly's executive committee.

Publishers Weekly is the international news platform of book publishing and bookselling. Founded in 1872 and published continuously since then, the weekly magazine boasts more than 400,000 Twitter followers; publishes eight e-newsletters; three blogs; and a robust Web site that reached more than 8.5 million unique visitors last year. The magazine has also launched a mobile edition, digital editions and apps. Each year, Publishers Weekly reviews nearly 9,000 books, as well as e-books, apps and audiobooks, in addition to featuring author interviews and news and analysis about the world of publishing.

High-res Photo Available:

[Caption for photo:]

Carl Pritzkat, Vice President of Business Development, Publishers Weekly; President of BookLife

Photo credit: Harold Levine


Christi Cassidy

Publishers Weekly