LSC Communications Launches Anti-Piracy Platform
LSC Communications has announced the release of the company’s IntercepTag solution, which delivers a platform for verifying textbook authenticity through the scanning of secure unique identifier codes. The platform leverages the scale of LSC's production and distribution facilities and HP’s Link Technology for product authentication to help protect intellectual property and fight counterfeiting throughout the entire supply chain.
The platform allows publishers to apply a serialized, unique anti-piracy identifier code on each book at the time of production via a label or digitally printed cover. Each book is registered, activated, and can be authenticated throughout the supply chain to determine if the book is genuine or counterfeit. Users can verify authenticity by scanning the marks using either smartphones or select industrial scanning devices. The program also allows publishers to track and trace the book during production and distribution. Data analytics, reports, and counterfeiting insights are provided to each publisher using the platform.
