AAUP Announces Theme, Hashtag for University Press Week

The Association of American University Presses has chosen “#LookItUP: Knowledge Matters” as the theme for this year’s University Press Week, which runs from November 6 through November 11. Panels that focus on this year’s theme are planned at two major fall literary festivals: the Texas Book Festival and the Boston Book Festival. University presses also are teaming with brick and mortar bookstores, libraries, and other venues in cities and towns across the U.S. to bring the “#LookItUP” theme to the reading public. The AAUP will also host online celebrations of this year’s theme via a blog tour and a new #ReadUP Medium channel. Partners including Ingram, NetGalley, and Baker & Taylor will also mark the week online through special messages and marketing.

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