Stephanie Smirnov to Head Scholastic Global Communications
Stephanie Smirnov has been named executive v-p and head of global corporate communications at Scholastic.
She will report to Richard Robinson, chairman, president and CEO of Scholastic and to Iole Lucchese, Scholastic chief strategy officer. She will be based in New York.
Her duties include overseeing all of Scholastic’s media relations, messaging, financial and internal communications and social media.
Before joining Scholastic, Smirnov was most recently managing director brand practice at Edelman New York, in addition she served as CEO of the US region of DeVries Global and has worked for L’Oréal USA and Donna Karan International.
Robinson praised Smirnov’s “expertise” and her “stellar reputation as a branding expert.” He said, “Stephanie understands the legacy of the Scholastic brand and our position as a trusted partner of educators.”