Tracy Behar Names New Imprint, Little, Brown Spark

After being named v-p, publisher and editor-in-chief of a new Little, Brown imprint in late 2017, Tracy Behar has now announced that the imprint will be called Little, Brown Spark, and will debut in fall 2018.

Little, Brown Spark will be devoted to titles on health, lifestyle, psychology and science.

Behar said the name reflects “our mission to publish books that spark ideas, feelings and change.” Behar has published a distinguished list of critically acclaimed and bestselling authors, among them, Mark Hyman, Amy Cuddy, Andrew Weil, Sue Johnson and others.

Senior v-p and publisher of Little, Brown, Reagan Arthur, said that throughout her career, Behar “has consistently published books that are useful, informative, inspirational – and hugely successful.” 

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