Book Trib, Girly Book Club Partner On Marketing Programs

Literary editorial and marketing website Book Trib has entered into a partnership with the Girly Book Club to share content and marketing programs. Book Trib, an "author discovery zone for readers" created by literary publicity and marketing agency Meryl Moss Media, and the Girly Book Club, a book club network composed of 95 chapters in 12 countries, said in a joint statement that the partnership "offers a marketing reach of close to 100,000 passionate readers who can be targeted by authors and publishers via sponsored editorial content, advertising, email, and social media marketing," with an audience demographic of women primarily in the 25-to-44-age range. As a result of the partnership, BookTrib has added a new Book Club category to its editorial coverage and homepage.

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