Claire McKinney Starts Plum Bay Publishing

After more than 20 years as a publicist and book marketer in New York, Claire McKinney, who owns her own public relations agency, is launching Plum Bay Publishing, a new independent publisher.

Plum Bay Publishing will publish traditionally and cooperatively, "depending on the needs of the authors and their books," the publisher said in a release, adding that its intent is "to create a model that allows for printing and warehousing books for the trade, while allowing online retailers that work directly with indie presses to order via print-on-demand." The inaugural Plum Bay list consists of six titles, two of which will be published this summer. Their goal is to publish up to 20 titles per year.

“I love this business, and I feel that I need to do my part to preserve its integrity and to bring qualified, untapped voices to readers,” McKinney said. “My goal is to provide a transparent environment for authors and retailers that allows good, quality books to enter the marketplace at competitive prices and discounts.”

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